National Restaurant Association Show 2020

mdg (marketing design group) a Freeman Company

Project Role: Concept Design and Development, Art Direction

The National Restaurant Association Show is an annual event connecting members of the restaurant and foodservice industry with products and services needed to thrive in today’s business environment.

The 2020 campaign concept was centered around the “passion” professionals feel towards their role in the industry. Visually, the imagery highlighted aspects of attendees’ and exhibitors’ careers that bring them joy, speaking to each audience segment and position the show as an exciting, sensory event that truly “feeds” them and has what they need to keep their business — their passion — growing. The resulting identity consisted of vibrantly colored typography and drawings flowing into an industry professional in a black and white environment.