World of Concrete 2018

ABOUT THE CLIENT

World of Concrete is an annual international tradeshow dedicated to the commercial concrete and masonry construction industries, connecting and educating buyers and sellers throughout the year.

WHAT I DID

The concept was centered around the theme “Solid to the Core” and featured a series of illustrations that were used throughout their 2018 marketing campaign. The illustrations and animations depicted images of the Earth in the process of being constructed by materials and equipment used in the industry.