Global Security Exchange 2024

ABOUT THE CLIENT’S SHOW

Global Security Exchange (GSX), powered by ASIS International, yearly ensures that attendees and exhibitors never fall behind - keeping participants informed, connected, and prepared for what’s next.

WHAT I DID

In collaboration with the marketing team and writers at mdg, I developed the concept creative based on the “Higher Ground” theme. The design uses a topographical map as the backdrop to instill the idea that this show provides a broad overhead view of the security landscape. Content is inset into digital byte-like shapes over the composition to give the notion that ever-changing information is coming from all angles and being computated for the audience in real-time.

I developed a style guide to be used internally, and by the client, to ensure that the application of styles, fonts, colors, imagery and design elements were used consistent throughout the marketing campaign.