ABOUT THE CLIENT’S EVENT

The LeadingAge Annual Meeting is unlike any other conference you’ll attend. It offers you the opportunity to tailor your experience to match your interests, job functions, areas of specialization—and those of your organization.

WHAT I DID

In collaboration with the marketing team and writers at mdg, I developed a design execution based on the theme “Forward.” The overall look used bright vibrant colors and stylistic photo treatments to give the campaign a cheerful and upbeat emotional appeal.