XPONENTIAL is the world’s only uncrewed systems event that unites the entire industry — from end users to regulators — to build concrete plans of action through transparent collaboration. The most critical conversations take place here. From concept to realization. Through discussions on the latest breakthroughs in implementation to an exploration of innovation. Across policy, privacy and data management, safety and security, and emerging technologies. Beyond 5G to edge computing.

In collaboration with the marketing and writing team at mdg, we developed the concept theme “Blueprint For Autonomy.” I created an alphabet of blueprint-style letters to be used for the main headlines. I also illustrated a series of blueprint-style autonomous devices, machines and vehicles to be used throughout the marketing campaign. In execution, these illustrations transitioned from blueprint to real imagery - representing the idea of bringing concepts off the drawing board and into reality. Beyond the illustrative undertaking, I developed a style guide to be used internally, and by the client, to ensure that the application of styles, fonts, colors, imagery and design elements were used consistently throughout the marketing campaign.